LaTrenda Ross


About Me

La-Trenda Ross is a locally recognized civic community advocate, career and life coach, public speaker and writer. La-Trenda focuses on helping women and young people achieve their potential as well, as to gain empowerment, confidence, and self-mastery to navigate through career, business growth, and transition. La-Trenda draws on a wealth of experience as a personal coach to empower and support not only clients but everyone. Since 1999, she has coached adolescents, women, families, and individuals to pursue and reach their goals. La-Trenda is a networker who informs people with just about anything and shares information to help those who don’t know the information even exists. La-shaunda, her oldest daughter, reveals to people “My mother can find you anything even in a haystack.”

Regardless of where people work or what they do for a living, all of La-Trenda’s customers share one common attribute; they want to draw upon overcoming an obstacle to get more out of life. Recognizing that you can work out your simple formula, La-Trenda’s approach is “Light Your Life up To Become Better and Stronger” and “Be Happy and Grateful for What You Have at This Very Moment.” La-Trenda is currently employed with the Department of Family Services “Division of Welfare” where she manages a program to provide senior citizens and adult disabled persons with home care services. La-Trenda views her role as a communication specialist and factor with a genuine spirit to coach unselfishly and builds people up to stop creating dark holes in their lives. La-Trenda has an Applied Associate Degree in Human Services, Bachelor’s Degree in Psychology. La-Trenda transitioned to coaching and training as she came to believe that the best “social work” begins with having compassion, personal empowerment and helping people/clients regardless of their circumstances. La-Trenda lived in Hoboken, New Jersey, since 1975 and had two grown daughters, two grandsons, and one granddaughter. La-Trenda volunteers in multiple areas, she also enjoys outdoor activities, shopping, music & dancing, reading, volunteering and engaging in personal self- development seminars and workshops, spending time with family and friends.

La-Trenda has learned that being a successful woman is something to be proud of. La-Trenda joined the National Association of Professional Women (NAPW) as a member and shortly after that decided to create the first chapter in Hudson County where she remains President. La-Trenda started up the chapter because she felt the need for not only herself but a value to network with other professional women. La-Trenda has received numerous awards for community involvement because of her dedication and commitment to helping others. La-Trenda wants people to be happy and content with their life as a workshop presenter conducting “Happiness Never Felt So Good.”

La-Trenda affiliation as Chair of Food and Shelter Coalition of Hudson County; President of National Association of Professional Women Hudson County (NAPW); Hoboken Housing Authority Vice Chair Commissioner, President of Hudson County Community College Alumni Association, won the 2017 Election for Committeeperson Hoboken 4th Ward 4t 3rd District, Committee Member of Community Networking Association Committee (CNA), Former Co/Chair Citizen Advisory Group/Rebuild By Design Hudson River Project, Committee Member Community Citizen Advisory Group/Rebuild By Design Hudson River Project; Hudson County Community College Human Services Advisory Committee, American Association of University Women (AAUW); Honored Member Cambridge Who’s Who, National Association of Colored People (NAACP), National Honor Society in Psychology (PSI-BETA). Former Trustee and Board President of Partners in Prevention, Friends of the Hoboken Family Planning Clinic, Committee Member: Hoboken Housing Authority, Richard Hicks Black Youth Empowerment, First Book of Jersey City, Project Single Moms (Subsidiary of My Daughters Keeper Organization); Hudson County Juvenile Justice Committee Member. La-Trenda served on the Hudson County Community College Board of Trustees as Student Representative. She won the 2010 Committee seat election for Hoboken 4th Ward 4th District and served as Vice President of the Hoboken Democratic Committee. La-Trenda is proud of her accomplishments as part of her life story is written in a book titled “Life As A Single Mom “It Isn’t Easy or Is It” “Author; Stephanie Clark.

Please contact La-Trenda Ross for Workshop Presentations, (career building, time management, extending your social skills, customer service, networking with dexterity and optimization and personal goal setting) and for Speaking Engagements, Life Coaching, and Career Training. Call 201-618-5745 or e-mail at

Log In to View More

Join With

Join With