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Hilarie Olson Strong

About Me

Operations/Marketing
Dakota Internet Designs, Sole Proprietor
Website Design & Social Media Marketing Services 2013 to present
Owner, Centennial, CO

I am the owner of Dakota Internet Designs based in Denver, CO. I design Word Press websites and I provide social media solutions for small businesses and non-profit organizations.

• WordPress website designer & content manager
• Manage Social Media platforms (Facebook, Twitter, Google+, LinkedIn, Instagram & YouTube)
• SEO strategy development & Google Analytics metrics analysis
• Email & digital marketing services
• Blogging & content development services
• Brand building & design services
• Facebook advertising campaigns

Senior Housing Options-Main Office 2009 to 2014
Non-Profit Housing/Human Services Organization
Associate Director of Operations/Community Liaison, Denver, CO

I provided operational & marketing leadership for thirteen properties in Colorado. I represented the company in community outreach activities and aging committees, managed and updated the website, and assisted with on-site assessment and management of properties to attain operational goals and increase awareness of SHO services within the urban and rural communities we serve. These 500 residents include those with chronic mental illness, physical disabilities and seniors with limited incomes.

• Trained staff in marketing techniques and customer service expectations
• Facilitated webinars using Go To Meetings
• Developed and maintained the companies internal intranet
• SEO strategy development & analytic data analysis
• Increased website traffic and analyzed trends
• Developed and managed website information & content materials
• Blogged over 400 posts and developed over 250 website pages to date
• Website and blog had Page Rank of 4 according to Google as of 4.14
• Managed digital marketing campaigns and online presence
• Project Leader on website upgrade to Word press platform in 2011
• Responsible for electronic communication using email marketing
• Participated in quality management audits & policy revision and review
• Assisted the Director of Assisted Living with operational, marketing and management support
• Member of Quality, Safety & Risk Management and Executive Teams
• Member of Emergency Preparedness & Operations Committee
• Assisted with ALR/ACF regulation compliance & Life Safety program improvement
• Developed new collateral materials & annual marketing plans
• Facilitated quality improvement and culture changes within the organization
• Provided on-site consultation and assistance with marketing/operational projects as needed

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