Senior Director, Marketing Strategy at CVS Health in Woonsocket, RI

Save or bookmark jobs as you go and access them anytime later with your account.

Contacts

Description

Job Description
CVS Health is at the forefront of a changing healthcare landscape; leading and innovating with new products, services, and offerings to address our customers' needs for affordable, accessible and quality health care. We each play a critical role in helping people on their path to better health, in a company recognized as one of the most admired and innovative places to work.

To further enable our critical role in health care, as the Senior Director, Marketing Strategy (Pharmacy and Health Services), you will lead the Pharmacy Marketing strategy and planning to grow the business and differentiate our brand.

You will be responsible for inspiring people to choose CVS Health for their Pharmacy needs. Your role is accountable for unlocking Customer insights to develop relevant, innovative and motivating marketing communications plans and strategies to drive awareness and adoption of our adherence tools, to help people on their path to better health.

Partnering closely with Pharmacy Operations and product owners from across the Enterprise, you will develop integrated marketing strategies and plans to support and deliver Pharmacy growth results.

Primary Role and Responsibility:
* Lead the development of marketing strategies to impact and influence our customers' attitudes, behaviors, and choices to meet and exceed budgeted impact and business goals
* Collaborate with marketing disciplines to design and develop integrated marketing and communications plans to drive the business with measurable and attributable impact from marketing efforts
* Develop both short and long term plans to drive the business
* Lead the team in unlocking ever-smarter, more targeted and impactful Marketing, using data, technology, and new media solutions in marketing plans
* Leverage data and insights to drive strategic and tactical marketing decisions and optimizations, and demonstrate accountability to business impact
* Proactively build and maintain relationships with key stakeholders and executives, encouraging collaboration, connecting ideas and consulting on marketing opportunities.
* Lead the team to ensure cross-functional collaboration and coordination in achieving agreed-upon priorities
Lead, inspire, and develop a direct and indirect team.

Required Qualifications
* 10 or more years of business experience
* 5 or more years' experience leading a team either directly or cross functionally
* Experience working in highly matrixed organization
* Experience working in a large corporate environment in marketing health care or other highly regulated industry preferred.
* Ability to develop breakthrough marketing plans that build the business and brand
* Proven track record of evaluating and elevating creative and media to inspire consumers to act
* Ability to inspire, collaborate with, and influence business partners
* Ability to navigate and succeed in a highly matrixed organization
* Proven track record of growing and developing a high performing team
* Proven ability to analyze data and develop actionable insights
* Ability to represent the voice of the customer in strategic business discussions
* Entrepreneurial mindset
* Proficient in use of key financial metrics/ratios to evaluate business cases

Preferred Qualifications
Retail Healthcare or CPG marketing experience preferred.
MBA preferred

Education
Bachelor's Degree required

Business Overview
It's a new day in health care.


Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation's premier health innovation company. Through our health services, insurance plans and community pharmacists, we're pioneering a bold new approach to total health. As a CVS Health colleague, you'll be at the center of it all.


We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.


CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran - we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW and EEO IS THE LAW SUPPLEMENT. We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team. Please note that we only accept applications for employment via this site.


If technical issues are preventing you from applying to a position, contact Kenexa Helpdesk at 1-855-338-5609 or cvshealthsupport@us.ibm.com. For technical issues with the Virtual Job Tryout assessment, contact the Shaker Help Desk at 1-877-987-5352.

Similar Jobs

See All »

Other Jobs at CVS Health

See All »